Introducing IP ROAR®

Yes, but you shouldn’t. Trademark registration is deceptively complex. While the USPTO allows anyone to file their own application, they won’t refund your filing fees if you make a mistake. Improperly worded goods and services, incorrect classifications, or weak specimens can lead to a denial—or worse, a registration so flawed it offers no real protection.

Even if your DIY clearance search shows no exact matches, that doesn’t mean your mark is safe. The USPTO database contains tens of millions of records, and the USPTO will refuse applications based on “confusingly similar” marks that non-lawyers frequently miss. If that happens, you’re not only out of time—you’re out of money. Filing on your own also makes you a target for scams. When you use an attorney, the USPTO corresponds with them—not you—shielding you from the flood of fake invoices and impersonators who defraud DIY trademark owners for millions of dollars each year.

Most trademark applications face refusals, known as Office Actions, which require legal arguments to overcome. Without an attorney, these can be mishandled or missed entirely, turning a cheap DIY attempt into an expensive failure. Not only that, but filing is just the start. A trademark requires ongoing maintenance, monitoring for infringers, and timely renewals to stay enforceable.

Skipping legal guidance is like building a house without a blueprint: you might get walls up, but it won’t stand the test of time.

IP ROAR stands for Intellectual Property Registration and Office Action Responses.

An Office Action is a formal communication from the USPTO rejecting a trademark application. The applicant must file a response convincing the USPTO's examining attorney ("examiner") to reverse their decision and register the mark. This is a routine occurrence, but our competitors charge thousands for it as an add-on.

Money-back guarantee. Free Office Action responses. Free clearance searches if your mark passes. Free infringement monitoring for one year post-registration. The list goes on.

A trademark enhances brand recognition, unlocks new investment opportunities, increases business valuation, enhances exit liquidation value, provides legal protection against infringement, fosters brand loyalty among consumers, and much more. Book a consultation to discover how trademark ownership can accelerate your specific business model.

The trademark registration process usually takes 9 to 14 months, depending on the mark's specifics and the number of classes it is filed in.

Securing a trademark involves several key steps. First, you need to conduct a clearance search to ensure that your desired mark does not infringe on any existing trademarks. Next, you must apply to the United States Patent and Trademark Office (USPTO), providing detailed information about your trademark, its intended use, and the specific goods or services it represents. After submitting your application, you may need to respond to any Office Actions issued by the USPTO. Finally, before a trademark becomes official, it is published for opposition in the USPTO's Official Gazette, allowing interested parties to object to the application.

No, LLCs are business structures. Trademarks are a distinct class of business assets that protect and monetize brand names, logos, color palettes, smells, packaging styles, and commercial appearances.

Absolutely! Initial consultations are complimentary and can be booked directly from our contact page.